As everyone has switched off from work mode and shut up shop during the holidays, there’s a notion that this isn’t a good time to advertise. Most people flee the cities to take a hiatus so no one would notice your ads. But the opposite may be true.
Here are the reasons why the holidays are in fact a great time to be noticed by your audience.
There’s a unique opportunity to deliver creative and engaging ads to cut through the normal holiday sales ads that dominate the airwaves.
You can put your ads on sporting events like the Australian Open and Boxing Day Test — which has huge number of viewers, hence, more consumers remember.
New Year, New You! — Many are wanting to make changes in their lives, or at least in their habits, when it’s a new year.
While people are planning to “transition” into their best self, it’s the perfect time to talk to consumers about your products and services. Anything under the sun! — vitamins, gym memberships, workout gear, storage solutions, DIY home improvement products, and savings accounts.
Exposure to sunlight dramatically increases levels of consumption as well as the amount spent per item. Studies show that consumers would willingly pay more after being exposed to sunlight.
Retailers install bright halogen lighting in their stores to mimic the effect of sunlight to capitalise on this phenomenon. You could do the same by advertising during the warmer weather.
On holidays, consumers are on a carefree attitude to spend. Finally, people have time to purchase those big-ticket items they’ve been wanting for.
After consumers have completed their Christmas shopping, post-Christmas sales guarantee another shopping peak — combined with liquidated holiday merchandise and the countless number of gift cards given out — plenty are keen to spend.
During the holidays, people have more time online, mostly on social media and the web. Even the most remote beach towns, where you’re spending your much needed break, is internet accessible.
In terms of online advertising platform, service-based businesses (plumbers, electricians, etc.) can benefit from massively reduced costs when it comes to Google Ads and Facebook Ads as most of their competitors close over the period and they don’t have to bid against so many others.
When you apply for a business loan from a bank, they’ll want to check your credit rating as well as your financial history. This process usually takes a lot of time.
Faster loans… far less fuss!
You’ll just need to have a registered ABN and a 90-day bank statement in order to complete the online application.