Employment advertising is how to get the word out that you’re looking for a new employee to join the company. A hiring manager should be able to write effective job advertisements to provide your prospects accurate information on the role and why they should join the team.
It also serves as a promotion for your company by letting people in on what your company does and its culture.
The following are ways on how to advertise a new vacancy and what forms these ads can take.
Company website & newsletter
Posting the job ad on your website is a good source of candidates. Your web visitors are often in the same industry as yours or at least interested in it. It also gives internal candidates a chance to find out and apply for the position.
You should also include the ad in your customer newsletter. You’ll be targeting the right network as it goes to people who are in your industry.
Social Media — Facebook, Twitter, LinkedIn, etc.
Another source of potential candidates is social media, where you can post the advert or a link to the job description on your site. Create a vacancy post on your Facebook, Twitter, or LinkedIn account and encourage your followers to share it with their networks.
Online job boards or advertising websites
Some of the biggest online job boards in Australia include CareerOne, Indeed, and SEEK. As they have a very wide reach, anyone in Australia can search for jobs like the one you advertise. Applications will come in and you’ll have a lot of resumes to go through and filter.
To help you target the right candidates, search for industry-specific jobs online to get an idea of what your job board options are.
A recruitment agency can help with your advert that’ll appeal to the right candidate. They can also screen resumes and forward you the candidates that best match the position. All these usually come with fees.
Local newspaper
Now, posting an ad in your local newspaper is an old school technique you should be leveraging. It’s an excellent medium to use if you’re advertising for a role that requires people to be based in a particular limited district.
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It’s an easy process as it’s done online. What you’ll need for application are some contact details, a 90-day bank statement for your business, and a registered ABN.
You’ll receive the funds within 2 hours once your application has been approved.
