If you’re going to run a business, it’s critically important to come up with a business name and a slogan or tagline to capture your target market. A great brand recall tells a lot about what the business does and what it stands for.

To manifest your audience’s trust and visual perception, giving your business a lasting identity is essential that no business owner can ignore. Spending time to come up with a great business name and a catchy tagline is worthwhile.

Choosing a business name

Your business name should stand out from the competition. Naming your business the right way is the first step and you don’t want to make a mistake. Aside from showcasing your company’s mission and value, it highlights where your company progresses to.

Develop a mission statement and suitable niche to help in deciding the reason behind the name. Relevance is crucial! Forcing two unlikely words together won’t work. Consider the following guides:

• Business name should be simple.
• Choose a name that would please and relate to customers.
• Use emotions to create connection — Nostalgia is a subtlety that will create a connection between the name and your customers.
• Avoid long or confusing business names, particularly puns or jargons that are comprehensible to only a few.

Consider SEO

Since search engine crawlability metrics have developed so much, it can impact your business on search engine results page (SERP) rankings. It’s wise to pay much attention to the search engine optimisation (SEO) aspect of your business.

In digital marketing, SEO is a strategy to help increase the visibility of a website on SERP.

When you search online, you use a search engine, like Google. By typing in a keyword, the search engine will produce relevant information on the results page in response to your query.

If you search for ‘startup loans in Australia‘, the search engine will give out relevant results. You want your website to show up on the first page and on top of the SERP.

Most companies who plan to establish a long-term, forward-looking approach in marketing their products/services, must know how these process works before choosing a business name.

To make your work a bit easy, use name generator tools online. Before you select a business name, make sure it hasn’t been taken by someone else.

The effectiveness of taglines

“Have a break, have a Kit Kat” — Kit Kat

“Finger lickin’ good” — KFC

“I’m lovin’ it” — McDonalds

“Taste the rainbow” — Skittles

“Eat fresh” — Subway

By using carefully chosen words, remarkable taglines hold the true essence of the business and what it provides to the customers. This is what brands do! It creates a connection or make you feel special.

A research-based approach is needed for you to come up and examine your business’ tagline. Answering the following questions will serve as your guide:

• How to fulfill your customer’s needs?
• To what extent would you like your customers to benefit?
• Compared to competitors, what edge does my business has?

A result which has relevance and true meaning will justify your idea and will be impossible to replicate by the competition.

Startup loans from Cigno Business Solutions

As a startup, you must plan any investment and control your costs. You have to anticipate that you will spend heavily on product/service development, operating expenses, and marketing as you launch your business.

Finding fast business loans or business overdraft to get the financial support you need to get your business started can be challenging.

Apply for startup loans from a trusted financial institution, like Cigno Business Solutions, if you need access to funds for your startup. CBS’s unsecured business loans are delivered quickly, so you can get a hold of the much-needed funds.

All you need is a registered ABN and 90-day bank statement to complete the online application. Once you have been approved for a loan, you can use it for any business purpose.